Thank You for Your Feedback

At Tornado Wire, your satisfaction is at the heart of everything we do. That's why earlier this year, invited a random selection of customers to take part in a customer satisfaction survey, carried out independently by TLF Research. If you were one of those who participated, thank you. If not, we hope you’ll still find the insights valuable and interesting.

Why We Carried Out the Survey

We pride ourselves on delivering exceptional service and quality, but we believe there is always room to improve. The purpose of the survey was simple: to understand where we are meeting your needs, and where you’d like to see us do even better. Independent research ensures an objective view and gives us clear direction for the future.

The Results Are In and We’re Delighted

We’re thrilled with the results of the survey, but even more motivated to keep raising our standards. Some headline findings include:

• 91.3% Satisfaction Index – among the best in the industry.

• 75% of customers are completely satisfied (scoring us 9 or 10 out of 10).

• Helpfulness, honesty, and reputation were our strongest attributes.

• Product quality was repeatedly rated as second to none.

• Loyalty remains high, with customers very likely to choose Tornado Wire again.

What Matters Most to You

Your feedback clearly highlighted your priorities:

• Understanding your business needs – this is the biggest driver of your satisfaction.

• Product quality – a consistent strength we will continue to build on.

• Product availability – ensuring stock is there when you need it.

• Competitive pricing – some of you asked for greater flexibility.

• Personal contact and communication – the value of human interaction remains strong.

Where We're Taking Action

While we’re proud of the positives, we’re equally committed to addressing areas for improvement. Based on your feedback, we are:

• Improving stock forecasting to enhance product availability.

• Working on faster lead times through better logistics.

• Streamlining how we handle and resolve problems to be quicker and more efficient.

• Enhancing customer communications to make updates clearer and more engaging.

Next Steps

This isn’t a one-off exercise. We’re sharing these results internally with all our teams to keep customer needs front and centre. We’re acting now to drive improvements, and we’ll continue to track progress by running future surveys. Of course, you don’t need to wait for a survey – we’re always ready to listen.

Thank You

Whether you took part in the survey or simply read this update, we want to thank you. Your feedback helps shape the future of Tornado Wire, ensuring we stay aligned with what matters most to you. We look forward to working with you, and working even harder, in the years ahead.